Photo: Anne Nenonen
In September, Klinik set up a new office in Guadalajara, Mexico. This new market has a very different structure compared to Klinik’s previous business regions, but it provides the company with great opportunities just because of its size.
“Mexico has a population of 130 million, and US medical tourism to the country is booming”, says vice president, Latin America, Ari Virtanen, by way of background information.
Healthcare in Mexico is organised in a particular way so that, in practise, there are different markets for the rich and the poor. For example, in the city of Guadalajara, where the Klinik office is located, there are as many as 60 private hospitals, which is an indication of the volume of private healthcare. Furthermore, healthcare is provided by strong pharmacy chains that offer general practitioners’ services. On the other hand, these are counterbalanced by two public healthcare organisations, which, however, only serve a small part of the population. The three sectors mentioned above are complemented by specialist practices.
There are strong expectations in Mexico for technical solutions to clear bottlenecks in healthcare.
“The problem is that the management of patient flow is quite inefficient in all sectors. The number of doctors per patient is low, and paperwork takes up time at doctor’s practices. Klinik’s solution can bring a revolutionary change and help shorten the patients’ waiting time”, says Virtanen.
Currently, access to a doctor is not easy in Mexico. There are only two doctors for every thousand people, and although the number of doctors is increasing, it is usual that people delay going to the doctor until the last moment. Because of the large number of patients needing treatment, making healthcare more efficient is of paramount importance.
“There are strong expectations in Mexico for technical solutions to clear bottlenecks in healthcare”, says the CEO of Klinik, Hannu Nissinen.
Klinik simultaneously offers both the best service for patients and better efficiency for the healthcare sector.
The unique structure of the Mexican health market is one of the reasons that, since its establishment, a fairly large group of professionals have worked at Klinik’s Mexican office. Each sector needs its own approach, and there are also various cultural characteristics of the country and the continent to consider.
“Our professionals are spending a lot of time studying these characteristics, so that the Finnish development team can ensure that the product is adapted for the Mexican and Latin American culture”, says the chief operating officer of Klinik’s Mexican office, Victor M. Larios, PhD.
Klinik strongly believes that there is a great demand for its product in Mexico.
“Klinik simultaneously offers both the best service for patients and better efficiency for the healthcare sector. Currently, this combination of service and efficiency is not delivered in Mexico or Latin America. After the Mexican market, expansion to elsewhere in Latin America is the natural next step”, Larios says.